Climbing Tal's Hill » marketing http://climbingtalshill.com A Houston Astros Fan Site - News, Blogs, Opinion and More Sat, 25 May 2013 20:33:27 +0000 en-US hourly 1 http://wordpress.org/?v=3.4.1 Are we ready to Root, Root, Root? http://climbingtalshill.com/2012/03/20/are-we-ready-to-root-root-root/ http://climbingtalshill.com/2012/03/20/are-we-ready-to-root-root-root/#comments Wed, 21 Mar 2012 03:33:48 +0000 Greg Thurston http://climbingtalshill.com/?p=3443 As Alex recently noted, the Astros have unveiled their marketing slogan for the 2012 team. Root, Root, Root! I must admit I am a bit disappointed that one of my suggestions wasn’t chosen, after all, I offered them up free of charge. A lot has happened in the two months since I originally published that [...]

Are we ready to Root, Root, Root? - Climbing Tal's Hill - Climbing Tal's Hill - A Houston Astros Fan Site - News, Blogs, Opinion and More

]]> As Alex recently noted, the Astros have unveiled their marketing slogan for the 2012 team. Root, Root, Root! I must admit I am a bit disappointed that one of my suggestions wasn’t chosen, after all, I offered them up free of charge. A lot has happened in the two months since I originally published that article. For one, Kathleen Clark has replaced Jennifer Germer as the Astros V.P. of Marketing & Strategy. Clark is a graduate of Harvard Business School and has 25 years of marketing experience. The jury is still out on whether or not her inaugural effort with the Astros (root, root, root!) is a winner. Our friends from Australia probably have a strong opinion one way or the other. But like many Astros fans I am still trying to wrap my head around this one.

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]]> http://climbingtalshill.com/2012/03/20/are-we-ready-to-root-root-root/feed/ 0 2012 Astros – team slogan ideas http://climbingtalshill.com/2012/01/14/2012-astros-team-slogan-ideas/ http://climbingtalshill.com/2012/01/14/2012-astros-team-slogan-ideas/#comments Sun, 15 Jan 2012 03:09:23 +0000 Greg Thurston http://climbingtalshill.com/?p=2968 Last season the Astros advertising gurus came up with another run of the mill slogan to market the team- We are your Astros. I put the emphasis on your because I assume that’s how it is supposed to read. Of course the 56-106 team was ours. Who else would claim them? Attendance has steadily declined [...]

2012 Astros – team slogan ideas - Climbing Tal's Hill - Climbing Tal's Hill - A Houston Astros Fan Site - News, Blogs, Opinion and More

]]> Last season the Astros advertising gurus came up with another run of the mill slogan to market the team- We are your Astros.

I put the emphasis on your because I assume that’s how it is supposed to read. Of course the 56-106 team was ours. Who else would claim them? Attendance has steadily declined for the past three seasons and the Astros need a nice catchy slogan this year to help turn things around. Coming off the worst season in franchise history won’t make things any easier for Jennifer Germer and company. So I’ve taken the liberty of providing a few ideas of my own, free of charge.

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